Enterprise site structure should be to enterprises as the core theme of the level, content classification, such as the composition of the order pages. As a viewer may become corporate customers, the site’s theme should be obvious by the enterprise or to be provided to the interests of its clients products or services, detailed description and thoughtful design, and the corporate size, strength, and other aspects of the description Is just the theme Hongtuo, which determines the content classification should increase the content of the theme played up in the pages on the order of priority should be given to the subject matter of order.

 Company’s Web site is another important role embodied the spirit of enterprise, philosophy and corporate culture, these enterprises is the concept of the CIS an integral part of the site’s construction of that part should also be extended and infiltration.

At the same time, in the planning process to take into account enterprise product marketing concepts and business development plans for the future. A full significance of the Company’s Web site should also highlight the characteristics of industries in which enterprises, in order to avoid initial contact with the viewer from visual or text-to-business sectors on a misunderstanding, allows companies to establish the image of bias.

If the site structure is the skeleton, then the site’s content is the flesh and blood, is here to understand the key enterprises. As the Internet by the network transmission rate, and other factors, the content of the site must be refined to achieve accurate, must not typo numerous, lengthy coverage to ensure that visitors to sites in a relatively short time that the core content. At the same time we must pay attention to the site to update and extend the expansion, in particular the latest developments in major business activities, customer service initiatives, new concessions, such as adjustment of the new information.

 If enterprises on the site to provide this information and dynamic industry, and focus on industry-specific content (such as popular science education, etc.), then not only make business more rich content, but also improve the quality and site visits rate, Thereby making viewers on the establishment of the authority of the industry’s image.

Furthermore is well-designed website

Web surfers can to bring the most direct visual experience, is also attracting viewers to visit the corporate website in-depth the key page from the design point of view should be the text and graphics, literature and the ingenious combination of aesthetics. If the site hope that the enterprises will not only unique and Jiang Xin quite creative, in addition to the need for page design and aesthetic personality, the general also highlighted a distinct theme, page design brief bright, color reconcile with fresh, rich meaning of compact pictures, text, graphics with Well, for publishing thoughtful viewers do not create obstacles, and other visual characteristics.

Web design must take into account the current Internet constraints, such as network speeds, server performance and client view model, and so on, must not simply the pursuit of pages to the luxury image and increase the network transmission of the load. Just imagine if viewers wait for the page picture shows the need for a long time, he will have the patience. Although the entire page can picture vividly, but not too much, but a more dynamic picture should be extremely rare, with only the starting point of the eye, do not jump around the page, visual effects, so that no visual focus.

Site of publicity and promotion

Most Internet service providers for the establishment of site users are only provided to the home page production services so far. But according to our experience, many users because of lack of understanding of the Internet, while unlikely to be set up in service management, promotion and maintenance of the site some much-needed support.
In addition the site publicity, the company’s other sectors should be given the appropriate support, the establishment of the website, through all the way foreign companies promote their own Web site, for example, in the company’s publicity information and pictures, employees of the business card, Kind of media ads and various publicity channels highlight its own Web site so that more people know the URL of the company, to further establish corporate image.

Web site maintenance and management

For any one site, if it is necessary to always maintain a sufficiently attractive to customers, regularly updated content is the only way. Months or even one year is no static page attractive at all, is only as the result of the continuous decline in the number of visits, but also the overall image of the company have a negative impact.

The most ridiculous error: the page is copied from other sites modified after, but to a Sibu Xiang, the most Xiangbu Tong is actually the page is copied from the source which sites are written in clear .

Page is not conducted clipart design, it is hard to see in the eyes.

Errors, trying to open point to the page.

Picture does not show.

Create a page with a lot of windows is not commonly used fonts.

Css not regulate the page, a site more “style.”

If your site is the above-mentioned questions, please be corrected immediately, this site every day there one more day on the damage to corporate image and interests, there is no harm will benefit tens of millions of other such sites to do network marketing and web site Promotion. ]]> http://en.okweb.cn/2008/08/27/site-common-errors.html/feed http://en.okweb.cn/2008/08/26/site-planning-three-elements-of-success.html http://en.okweb.cn/2008/08/26/site-planning-three-elements-of-success.html#comments Tue, 26 Aug 2008 01:05:35 +0000 lq http://www.shanghai-web-design.org/?p=78 Many friends chief may not have read many articles on follow suit on the fact that they necessarily have to follow suit half of the time but wants to be popular navigation such as the timing of the navigation course, we do not simply copy from the popular navigation such as GM We can do a special entertainment navigation, as when a well-known site navigation after a lot of media attention many chief navigation love your navigation because of the characteristics will also become the object of others sought after, I believe that social networks as how social media network also follow suit And still less than the same .
How to study how to understand the market is the market ? This requires that school site planning point of knowledge. Site planning, you will realize that they clear the site targeting the accuracy ? Whether the market is already saturated ? When is the time to follow suit with the ? Little knowledge of site planning, because it is not today, I said that the main points. If you are interested I can go to the website of city network devoted to understand.

In the day you have found a good site development model, this time also linked to the site. So is finding the right place to find a pattern of propaganda. Today there are many articles on the promotion and publicity efforts. To sum up: Forum post, the group recommended, the cattle station writing articles, etc. (I note here is not to spend money on the promotion) said that the very people but the temptation is to ignore the point of the site also features such as publicity to what A music site where to go to publicize the crowd what it is impossible for the promotion of music station also went to the chief post or backward groups to stop posting such as the publicity it so many times their original thinking I need the location where consumer groups . . . Only these will have to understand that the way out of the fist fight will force

This view believe that concerns my friends will note that I often Guazaizuibian, I always believe that human relations is the first productive force. In fact, the network is a behind-the real chief, have feelings, You Tounao groups. In the promotion of the network process, and must be wide, with an open mind. Because a chief is also not known from the beginning. Small Station will be the development of the day. Only more than make friends, the network will be increasingly open, increasingly live. Often, inadvertently, your friends will give you on network list. This list is often the income of your accident.

In order to do site is profitable, in order to make a lot of money. Therefore, before doing site, first of all to good site to make a profit. Furthermore, profitability, market activities, the site is doing a good job before, we should make full preparations. This is the site where the key to the success.

Second, the planned site content.

site building, we should consider where to site the information. Is to allow customers to create or own the latest information, or middle class. Goods data, and so on. Websites to do is to carry content. Contents of the decision you doing, also on behalf of your ideas are.

Third, planning website promotion.

Web site promotion, in particular, the online promotion, to a high degree of attention. Web site promotion, is a systems engineering project. Brainstorming to discuss and work out a good outreach programme. Various sites, because of different industries, different products, different target customers, different services, so come up with the programme should be different. Programme after the show, then, perseverance, tenacity to uphold it.
Fourth, the planned site features.

The site features, the site is important. The site features, not arbitrary to develop, we must develop on-demand. The location of the site to help customers, or the profit is required, only to the development. The development of a functional, as we all know, is to pay a lot of effort, to develop them. And also requested technical,it have this capability. Therefore, if a great need for what the function of a technology sector to develop.　　

Second, the preparation of language

Web page design, including the preparation of language: HTML, CSS,. Net, JavaScript and other Web languages. According to their own web pages, the size, can choose their own way to prepare language.

3, database

Database can be divided into SQL, MYSQL, Access, corporate website is the most commonly used database Access, because he is not include the contents of particular use Access general sufficient. SQL is generally used complex calculations and database particular site, such as: portal, B2B, B2C type of site.

4, background

Background, the background is a web management system, Web browser in front of the display data, background can be controlled, according to their content and can be updated at any time. To ensure the quality of the page.

Many in chief to find Links to time, often have such a problem, when others refused to link their own request, will ask: Why ?, in my opinion, this sentence will not only ask a bit superfluous, but also a bit naive . The other links do not tell you the reason is none other than the following:

1, search engine sites have not been included, they fear involved, of course you did not dare to do;

2, site content not perfect enough, you刚把construction site, and got what they do on the link to find;

3, the flow is too low (basically a few people are willing to flow with no links to the station exchange);

4, PR value is too low (most of the current site of the very values PR value);

So when you have been rejected others, nor have to ask why, most people are reluctant to crack down too direct to you, so it does not directly state the reasons, you control these points of view on their own station OK.

There are many chief linked to find friends like to find a site on the left QQ Contact the site to do, because this is very direct, after the conversation that can be done, but many are not provided Dazhan Links Contact the QQ, the Remain a part of the e-mail address, so this time, you can take to each other by e-mail way to link exchange request, and in the mail before, we remember that the link of the other side to do, do not think this is a disadvantage .

This can cite many examples. Nutshell, the site features general may include: 1, 2 function of transmitting information, product marketing functions 3, 4 logistics management, financial management functions 5, 6 marketing management, payment and settlement functions 7, office management, etc.
A good business website building, is in fact a marketing integration process, it is necessary to first understand the various needs of enterprises, including enterprises understand the market conditions, competition, and marketing channels, ways and means, then, it and the Internet Technology, suitable for the operation of the Internet, moved to the Internet (of course, than the original network is operated under better), in conjunction with the network, put it together. Thus, the function of this site is applicable, have effect.
     Most enterprises, although it is the traditional marketing experts, but on the Internet, in particular the network can achieve the functions do not understand or are not very in-depth understanding, then he will not mention any demand, can not think what feature set, This time, we need a network marketing planner. And how to better reflect the site’s simple function, and how these features with the ci enterprise system integration, etc., is the site of the in-depth planning, is also a good can not be separated from the site.
This shows that the site is the need for planning. And understanding the laws of the market, has a rich tradition of marketing planning experience, but also very proficient in the Internet, coupled with the lofty professional ethics of concepts, these are an online marketing by the necessary planning.

2, do you have a certain number of meaningful link it ? Or your link strategy is “today, tomorrow,” but it ? If you use this strategy it will be achieved or good results. But if you added too many links to your site built by the small, or too many links to the same one URL. Then you have the opportunity to be a search engine penalties. As the search engine algorithm in continuous improvement, the previously applicable to things today, or is no longer applicable.

3, and if you cheat the site is a link ?

4, it is due to copy the contents of punishment? ? Some examples are as follows:
A. use the entire site with a template;
b. the use of other sites with the same template;
C. your competitors mirror your site;
d. from an old domain name redirected to a new domain names under.
e. excessive dependence on robot.txt to guide the spider to include your site;

5, whether or not to use cloaking to fool the search engine ?

6, your site is in some large sites on advertising, and has recently removed the ads ?
In some advertising on the site, especially the text ads. This is conducive to improving the ranking of your site. Once, links removed, then the ranking will naturally decline.

If the site’s pages have all disappeared (in the google search sites directly in the URL be able to tell), may be of the following reasons:
a. your server at a critical time can not fault a normal visit;
B. your site exists robots.txt;
c. As a result of improper practices optimize your site search engine was removed from the index;

If only part of the pages keyword ranking dropped, or many pages of keyword ranking are very poor. This may be:
a. optimize the way you appear on the improper conduct was found by search engines;
b. search engine’s algorithm has undergone major changes;
c. you have done some new search engine to run counter to the principle or in the algorithm is allowed before a change of rules, is now illegal, so your site a certain punishment;

Below are some detailed reasons:

1, starting from basic: your server in the near future whether there had been a normal visit to the phenomenon can not be ?
Server can not lead normal visit is the ranking dropped one of the most common factor, so you do not need to carry out any of your site changes, you only need to manage the server, ensure the normal visit, especially in the crucial moment;

2, whether you use the robot.txt file and, if so, then you have recently had their changes and lead to the creation of a number of grammatical mistakes, thereby preventing search engines index your site ?
Robot.txt code in the wrong place or robot.txt wrong location can not be expected to be a lot of potential error factor, if you wish to record your entire search engine site, you need not put the robot.txt file, the default search engine is the case You will include the entire site.

3, whether you continue to the last of your site to optimize it ? Laws can be caused by internal potential errors include:
a. too much of the optimization of a keyword, such as the modified title, meta and <hx> and other labels.
b. internal link structure, especially the link text of the change, if optimization is out for the purpose of amending the text link and the link structure, it is not a novel filter will be a trap, particularly abuse of keywords, keyword density caused by too much.