Site in all its aspects need to optimize the site to the extent possible, consistent with the search engine’s ranking rules. Seo is a big project, the following six in terms of how to optimize a website.
1. Domain host choice: the best domain names first. Com easy-to-remember, Buhao Zhao. Host stability, and speed.
2. Keywords choice
1. Keywords Positioning: Make sure the main and secondary pushing Keywords words chosen to avoid excessive competition is too intense or popular word.
2. Keywords Distribution: Key words to the layout, according to the Key words primary and secondary distribution to the corresponding page, to avoid the large number of keywords on a page.
3. Keywords density: the control of the density of keywords, keyword density is too high or too low are detrimental to the ranking, even search engine punished.
3. The search engine page design
1. Url directory structure optimization, directory structure should not exceed three-tier
2. Within the chain optimization, navigation included in the directory pages; ensure that each child home pages have links back to the surface and other important pages; relevant content pages links between each other; create a site map, search engines better web crawl .
3. Image, images, with as little as possible, use alt tags indicate the picture of the

information and write on the picture around on the text describes the picture. Image file name. Do not know because the search engine to see pictures, text only know.
4. Page diet, reduce the number of redundant code, if the script wrote a paper called, the use of div + css, reduce page size, increase speed web browser.
4. Title and label optimization, title optimization, this is top priority. Title of the page summation and extraction; contain keywords optimization, keywords, deion including keywords, deion post the more fluent.
5. Dynamic Optimization of the page
According to a search engine company released some information and some seo experts to study the results obtained, a search engine like relatively static web pages, compared with those parameters of dynamic pages and links with a higher weight, so we make the site as much as possible Static, according to the actual site, with fake static technology, we can make reference to the net net domain names in China or Chinese chief chief of static pages every day, so that does not affect the use of the site, under the premise of static sites, documents were constructed Have short, such as: China’s net domain names. Everyday chief
6. Formulating strategy for external links
External links in the ranking system of accounting for a big proportion of the external links to find effective is seo must do. External links do not increase too much all at once, can not be cheating means of access to external links, this will be a search engine The risk of punishment. Should be a steady increase in the effective external links.
This completed over several aspects of the optimization, with a search engine optimization built on the site, of course, this is only a good start. Seo is a long-term maintenance of the process, the need to continue to improve the detection and analysis. This requires seo Staff on site for long-term tracking analysis and real-time to adjust. Search engine’s algorithm in the update, in order to maintain long-standing position, must be based on the adjustment and optimization of real-time strategy.
Seo maintenance can be summed up with three points:
1. Update site data, search engines will regularly update the page a higher weight, get better position. Therefore, we must maintain the site updated.
2. Web site traffic analysis, results from the flow can come in a number of useful information, based on an analysis of the results can formulate corresponding strategies, and constantly optimize the site. 3. Linked from the increase, effective, linked to boost page ranking, we must constantly increase in the chain.