PPC is Baidu’s first paid performance on a network to promote, with a small amount of input can bring great potential to enterprise customers, and effectively enhance corporate sales. Baidu is the world’s largest Chinese search engine, one of the world’s 10 largest sites, covering 95 percent of Chinese netizens, is the most valuable enterprises to promote platform. According to Ereli consultation in December 2003 as “the most popular Internet search engine,” the survey data showed that Baidu is the most popular Internet search engine, accounting for 48.2 percent, higher than the second nearly 20 percentage points. Alexa2004 authority in June in the global site’s ranking, according to Baidu steady access to the global ranking points TOP 10, No. 5, becoming the most influential site of the Chinese.
1, the most targeted “product keyword” so that potential customers can directly access corporate product presentation pages.
2, enterprises registered “Keywords”; Products will appear in search results the most obvious location.
3, for those truly interested in the business of the potential new customers, products directly to see the specific, more easily deal.
4, for information and access Baidu users to 18-40 years for the mainstream crowd, is the most spending power of the groups, Baidu, in a brand or product promotion will get the best results.
5, visit Baidu’s users education level and income level generally higher, 75 percent of Internet users have college education, and more engaged in engineering, marketing, management and government departments, enterprises is the core strength, great commercial value and purchasing power.